It’s not surprising that singers, lyrics and melodies have served as the starting points for many of Olivier Rousteing’s most successful collections and campaigns for Balmain—and his dedication and love for music is a key reason why he has collaborated with so many of today’s leading artists on designs for some of the most notable tours and concerts of recent years.

Updated with exclusive offerings throughout the year, Signature will reflect Balmain's sounds, inspirations and signature values of inclusion and empowerment. Both Balmain and Apple Music are certain that Signature will appeal as much to Olivier Rousteing’s loyal Balmain Army of fashion rebels as to a new audience inspired to listen, engage, subscribe, and experience all that is Signature.